The University of Iowa

Marketing Banner

Marketing Programs and Courses

Need help marketing your new course or degree program?  Maureen McCormick, communications and marketing director for Distance and Online Education can meet with you to determine the best marketing strategies including:

  • Who your target audience for a course or degree may be—both internal and external markets.
  • How to identify what resources are available for marketing including low or no cost advertising.  If departmental funds are available, we’ll determine which strategies provide the best coverage for your targeted audience. 
  • Determine what services Distance and Online can provide and which will be completed by the department.
  • What resources within our University program structure need to have new information included such as departmental website, admissions website, areas of studies page and the general catalog.

To schedule a time to discuss advertising a new course, new certificate or degree program please contact Tara Lamb at or 319-384-4816.